Mind Toy — 1/1 art toys

MindToy

Case study · AI · NFT · 2023Scroll to expand
Mind Toy[07 / 07] — AI · NFT · 2023

Dream with AI, mint with Flow, made for you — a platform that turns a creative idea typed into Discord into a one-of-a-kind collectible, minted on-chain and ready to make.

View source on GitHub ↗

Role

Head dev & AI specialist

Sector

Co-creative design · Manufacturing

Platform

Discord bot · Web · Flow

Location

United Kingdom

OutcomesResults

Code

Open source public on GitHub

Combinations

625 25 colours × styles

Minting

Walletless Niftory on Flow

In Discord

/toy · /mint · /collection generate in seconds

Open-source. The working pipeline is on GitHub — see for yourself.

The brief[01] Problem

Co-creation tools are scattered and technical — design, ownership and manufacturing never live in one place. Mind Toy puts all three inside the chat people already use.

We merged AI-powered design with on-demand manufacturing so anyone can co-create products alongside their favourite brands and IP. Type colours, words and a style; watch fine-tuned Stable Diffusion models generate it; mint it on Flow and make it real.

Every design is as unique as your imagination.— Product principle
What we built[02] Dream · Mint · Make
[01]Discord BotThe whole creative loop lives in Discord — input your colours, words and style, and designs come back in seconds with no app to install.
[02]Stable DiffusionFinely-tuned diffusion models generate stunning, Flow-themed collectibles — edit your input on the fly and regenerate before finalising.
[03]Concurrent GenerationRun multiple generations at once for real-time feedback — the creative possibilities are effectively endless.
[04]Walletless MintingMint a design as an NFT on the Flow blockchain via the Niftory API — secured ownership without the wallet-setup friction.
[05]Co-LicensingOn-chain provenance unlocks co-creation with brands and IP, plus co-licensing and revenue-sharing models.
[06]On-Demand MakeDesigns become tangible, one-of-a-kind collectibles — manufactured on demand from a curated palette of 25 colours and styles.
In motion[04] Live demo
Challenge & innovation[05] Hard parts

Two unknowns at once: walletless minting on Flow through a sparsely-documented Niftory API, and a Stable Diffusion pipeline tuned to a vibrant, Flow-themed look.

Both took extensive testing and iteration. Our team — Plastic Alchemy — leaned on years of industry expertise to surmount them, delivering a fluid, engaging experience entirely inside Discord.

C

The Team

Another Plastic Alchemy venture — the studio behind ForMi. Built by Josh Gray (PM & creative strategist) and Florian Lepage (head dev & AI), with an extended IT & 3D crew.

Plastic Alchemy
Mind Toy team — a Plastic Alchemy venture
TeamPlastic Alchemy
Built with

A Discord-native app wired to a tuned diffusion pipeline and on-chain minting — generate, mint and make without leaving the chat.

Stack

Discord.jsNode.jsPythonStable DiffusionFlowNiftory APINFTOn-demand manufacture
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